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Source Information Services Limited

Senior Analyst - Thought Leadership

Thought Leadership – London, London, City of
Department Thought Leadership
Employment Type Full-Time
Minimum Experience Experienced

Source, a leading provider of research, data, and strategic advice about the global professional services industry, is seeking a Senior Analyst to join the Thought Leadership and Marketing Effectiveness team. Our culture is one of the cornerstones of our success: We give our people a say in the way our company is run, treating them as individuals, but celebrating our successes as a team. Everybody has a voice and is encouraged to share their ideas about how we grow. 

About the opportunity

Job Overview
This role sits in Thought Leadership and Marketing Effectiveness, an area of our business concerned with helping professional services organisations to create better, more effective content for marketing purposes. Your role will focus on helping our clients to understand how they’re doing now, and what they could do better.

Your responsibilities will include:


  • Thought leadership reviews: Using our established methodology, you will assess the quality of our clients’ thought leadership, either pre- or post-publication and make recommendations as to how it could be improved.
  • Writing: Twice a year, we publish a report that ranks the world’s leading consulting firms by the quality of their thought leadership. You will be responsible for reviewing the pieces of thought leadership that make up our sample, rating them according to a well-established methodology, and writing - or contributing to the writing of - the reports themselves.
  • Presentations: You will be asked to run presentations or workshops at our clients’ offices that are designed to help them understand what good thought leadership and marketing content looks like, and how they can improve theirs. Because your work will often not be checked by anyone prior to being shown to the client, you’ll need to be an expert user of PowerPoint and Word and be able to build persuasive presentations and reports that are evidence-based, but tell a compelling story
  • Analysis and strategy: Our clients often ask us to conduct a review of the market for them to help them understand where opportunities exist, and then help them to devise strategy on the back of what that analysis reveals. You’ll be required to do this work.
  • Client facing work: You will need to work directly with clients to respond to their enquiries, showing an ability to understand their needs and to scope thought leadership analysis projects to meet those needs. You will also be expected to build close working relationships with senior figures with responsibility for thought leadership within consulting firms, and spot opportunities for Source to help them address the challenges they face.
  • Demos and supporting sales activity: You may be asked to support sales staff by providing demos of our White Space platform and helping potential clients to understand the value they can get from it.
  • Product development/improvement: You’ll be expected to think about, recommend, and implement (with support from others where necessary) changes to our products, services or processes.
  • Reviewing: Occasionally we might need you to review, sense-check, or edit other people’s work.

Other skills that are required or at least helpful to do the job to its fullest extent from the outset:


  • Expert user of Excel, database and analysis reporting tools—including but not limited to Excel tables, look up tables, pivot tables/charts, charting, etc.
  • Ability to structure large complex data sets for iterative analysis.
  • Ability to build a presentation storyboard and use it to guide analysis.
  • Experience of Tableau (or similar) would be an advantage.

This is the sort of person we need

We need someone who’s analytical, methodical and rigorous, but can then turn into an arch-communicator, capable of informing, educating, and even entertaining, audiences verbally or in writing; all with the aim of persuading them to change their approach or behaviour where thought leadership and marketing content is concerned. You will need to show curiosity about how different professional services firms manage their thought leadership teams and processes, and have at least five years’ experience in an analytical or writing role, including some exposure to, or work in, the professional services industry. Please note that as part of the selection process, we will ask for writing samples such as report extracts or thought leadership pieces.

We want our organisation to consist of people who:


  • Are generous with their time in order to help each other (and our customers) succeed
  • Take the wheel when needed
  • Have a positive attitude
  • Can always be objective and honest
  • Keep an eye on the future
  • Are always professional
  • Have a sense of fairness
  • Trust each other
  • Ask, listen and hear
  • Are approachable
  • Are curious, and who want to learn
  • Are constantly looking for ways to improve things (products and processes)
  • Develop products we can be proud of
  • Have an intuitive sense of what’s important
  • Demonstrate leadership by example
  • Laugh a lot

Our team and culture

The Source team is made up of around 40 bright and hard-working individuals, many of whom started their careers in large consulting firms before joining Source to continue doing challenging analytical and strategic work, for consulting firms themselves, in a more diverse and flexible environment. We travel frequently to major business centres like New York, Frankfurt, Paris, and Dubai—but rarely to an extent that’s overwhelming.

Every year, those who have worked with the company for the longest time get to nominate a destination for one of our quarterly meetings, and then everybody gets to vote on where we go. So far that’s taken us to Istanbul, Seville, Dubrovnik, Corfu, and the Loire Valley in France.

Source is an equal opportunities employer and will provide reasonable support to disabled applicants throughout the recruitment process. Please contact to identify any additional support that you might require to enable you to make an application.

Please note that the successful candidate will be asked to fill out a criminal record self-disclosure form.

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  • Location
    London, London, City of
  • Department
    Thought Leadership
  • Employment Type
  • Minimum Experience
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